# Andrew Barlow

> AndrewBarlow.io is the personal website of Andrew Barlow, a British technology entrepreneur based in Manchester, England. He writes about artificial intelligence, software, business building and where technology creates meaningful commercial value.

This site is the canonical home for Andrew Barlow's writing, projects and biographical information.

## About

- [About Andrew Barlow](https://andrewbarlow.io/about/): Biography, background, areas of interest and authoritative external profiles.

## Writing

- [Writing index](https://andrewbarlow.io/writing/): Essays and perspectives on AI, software, technology adoption and business building.
- [AI Is Becoming a Management Discipline](https://andrewbarlow.io/writing/ai-becoming-management-discipline/): As AI becomes more capable and accessible, advantage is shifting from adopting the technology to repeatedly making better decisions about where it creates value.
- [Intelligence Is Becoming a Commodity. Judgement Isn't.](https://andrewbarlow.io/writing/intelligence-commodity-judgement/): As AI makes sophisticated intelligence cheaper and more abundant, competitive advantage may shift from accessing intelligence towards applying judgement.
- [Claude Is Becoming More Than a Chatbot](https://andrewbarlow.io/writing/claude-more-than-a-chatbot/): Claude's evolution from reasoning model to agentic coding system shows how frontier AI is moving from generating answers towards completing increasingly complex work.
- [At Some Point, Someone Has to Own AI](https://andrewbarlow.io/writing/someone-has-to-own-ai/): As AI spreads across the organisation, fragmented responsibility becomes a barrier to value. Someone needs to own priorities, implementation and outcomes.
- [Your AI Strategy Depends on People Using It](https://andrewbarlow.io/writing/ai-strategy-depends-on-people/): AI deployment doesn't create value by itself. Employee behaviour, trust, judgement, training and adoption determine whether AI becomes organisational capability.
- [AI Won't Transform Work Unless the Workflow Changes](https://andrewbarlow.io/writing/ai-workflow-redesign/): Adding AI to existing tasks can improve productivity. Larger business value may come from redesigning workflows around what AI now makes possible.
- [Your AI Doesn't Know Your Business](https://andrewbarlow.io/writing/your-ai-doesnt-know-your-business/): Frontier AI knows remarkably little about your organisation. Business value increasingly depends on connecting AI to the right proprietary context and knowledge.
- [The Distance Between AI Capability and AI Value Is an Implementation Problem](https://andrewbarlow.io/writing/distance-between-ai-capability-and-ai-value/): AI capability does not automatically create business value. The growing constraint is implementation: workflows, context, adoption, ownership and measurement.
- [AI Agents Are Moving AI From Answers to Actions](https://andrewbarlow.io/writing/ai-agents-answers-to-actions/): AI agents move generative AI beyond answers towards actions, raising important business questions about workflows, reliability, permissions, context and value.
- [OpenAI o1 Changes What Businesses Should Ask of AI](https://andrewbarlow.io/writing/openai-o1-changes-what-businesses-should-ask/): OpenAI o1 points beyond content generation towards reasoning, analysis and problem-solving, expanding where AI could create meaningful business value.
- [You Can't Pursue Every AI Opportunity](https://andrewbarlow.io/writing/you-cant-pursue-every-ai-opportunity/): As AI opportunities multiply, businesses need to decide which deserve capital, leadership attention and implementation capacity — and which should wait.
- [Small AI Improvements Can Create Enormous Value](https://andrewbarlow.io/writing/small-ai-improvements-enormous-value/): Small AI improvements can create significant business value when applied to large revenue streams, repeated decisions, bottlenecks and high-volume processes.
- [AI Is More Than a Cost-Cutting Technology](https://andrewbarlow.io/writing/ai-more-than-cost-cutting/): AI business value goes beyond cost reduction. Explore how AI can affect revenue, capacity, decisions, customer value and entirely new capabilities.
- [Some of Your Most Expensive Decisions Are Invisible](https://andrewbarlow.io/writing/expensive-business-decisions-are-invisible/): Some of the biggest AI opportunities may be hidden inside everyday business decisions where small improvements in judgement create significant economic value.
- [The Best AI Opportunities Start With Economics](https://andrewbarlow.io/writing/best-ai-opportunities-start-with-economics/): The best AI opportunities start with business economics. Find where AI can affect revenue, cost, margin, decisions, capacity and customer value.
- [Stop Starting With AI Use Cases](https://andrewbarlow.io/writing/stop-starting-with-ai-use-cases/): Businesses shouldn't start AI strategy with lists of use cases. Start with where economic value is created or lost, then ask where AI changes the equation.
- [Your Competitors Don't Need Better AI Than You](https://andrewbarlow.io/writing/your-competitors-dont-need-better-ai/): Access to AI won't create lasting advantage if competitors have the same technology. The real difference is how effectively businesses turn AI into value.
- [What If This Is Just the Beginning?](https://andrewbarlow.io/writing/what-if-this-is-just-the-beginning/): AI doesn't need to become superintelligent to transform business. If useful intelligence becomes cheaper and more abundant, the economics of work change.
- [Your Mental Model of AI Is Already Out of Date](https://andrewbarlow.io/writing/your-mental-model-of-ai-is-out-of-date/): AI capability is moving quickly. Business leaders need to distinguish permanent limitations from assumptions about what the technology couldn't do before.
- [The Moment AI Changed](https://andrewbarlow.io/writing/the-moment-ai-changed/): AI didn't suddenly appear with ChatGPT. What changed was its capability, accessibility and the opportunity for almost every business to build with it.

## Projects

- [Projects](https://andrewbarlow.io/projects/): Products, experiments and businesses Andrew Barlow is building or exploring.

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/andrewbarlowapplearn)
- [Forbes Technology Council](https://www.forbes.com/councils/forbestechcouncil/people/andrewbarlow/)
- [GitHub](https://github.com/andrewwbarlowio)
- [X](https://x.com/Barlow_io)

## Feeds and discovery

- [RSS feed](https://andrewbarlow.io/rss.xml)
- [XML sitemap](https://andrewbarlow.io/sitemap-index.xml)